SEO Trends and Techniques in 2019: What Challenges are Coming?
The future of SEO That is why you have to accept this fact and move on with upgrading our SEO and digital marketing strategies to make them even more appealing to the future realities.
In the article below, I would discuss 8 most outstanding SEO trends and techniques that are waiting for us in 2019. Also, I will touch the challenges and pitfalls in the way of getting a top rank in your new search engine. year.
Many of you are pretty familiar with what the search engine is and what it was back in the days, however, it is really intriguing to see how it is evolving right now. Stick and stones may break my bones, but things like domain authority, backlink profile and for example, authorship is the SEO of the past. Now, it is all about your reputation
Nevertheless, despite the fact that reputation is undoubtedly essential, you have constantly been amplify it with new technologies keeping pace with your fastidious client; Which means you have to improve your user experience all the time.
Let's see how the user can show itself off in 2019.
# 1. User Experience and its Ever-Growing Importance
User Experience
It's not a secret that long-term client-orientated strategies are bringing the most in the companies for the past few decades. Take Amazon as an example The same goes for SEO Search engine likes when you care about a visitor. In fact, the user experience is one of the most fundamental ranking factors in Google today.
Engage users; entertain them; Keep their pages and always consider their needs I'm not telling you to turn your webpage into a overflowing place. Just be natural:
Minimize count and get rid of irrelevant or annoying ads.
Optimize the page-loading
Design only user-friendly UI
Write quality and readable content
Use white space - let your visitors breathe.
Provide a mobile-friendly experience
Nothing new Still, it is a good reminder for what you have to focus on while improving the user experience and preventing customers from getting back to search results in 2019.
#2. Voice Search
Google Voice Search
User: Ok Google, how many percents of searches will voice search compile in 2020?
Google: Processing ...
Google: By 2020, 50 percent of all searches will be voiced.
Smart digital assistants such as Alexa and Siri are able to get their work done on a regular basis. They received hundreds of thousands of requests like "why ...", "when ..." or "how ..." and their number is expected to rise enormously in 2019
This is what makes Voice search stand out - after forming your long-tail request in real time, instead of nine million results you get one, the most relevant. Moreover, your query is way more specific as it is a natural question.
Voice Search is quick Voice Search is efficient And voice search is convenient What is the reason to neglect it? Besides, today, 40% of adults are already using it at least once a day!
SEO is going to be more focused on solving problems and answering people's questions in the near future. Nonetheless, SEO experts have no complete understanding of how to monetize voice search yet, since this type of search is relatively new, especially if to compare to traditional ones.
The only advice is to start dealing with voice search as one of the most important upcoming digital marketing trends and explore it right now, because of the profit from it, at least, you already reach the top rank or is it going to be used?
# 3 Artificial Intelligence Will Influence the Keyword Research in 2019
Artificial Intelligence
The effect and contribution of the AI to the modern Internet is obviously enormous and can not be unnoticed. The Internet with smart search results and relevant ads based on your previous experience.
It is not possible to use different SEO techniques and the presence of artificial intelligence in the web. Today, the understanding of the way how AI is "thinks" has become a key to getting the best results for various SEO practitioners.
Considering the fact that the AI is developing with a huge speed, it is not hard to predict changes. However, AI and Machine Learning algorithms need some time to learn consumer behavior that is why experts believe that the time when we will sense the all-out power of AI's influence will probably come in the next few years.
As an example of how the keyword research is slowly changing, let's consider the way we have to adjust our keywords, for instance, for Rankbrain, by Google Since simple keyword-spamming does not work anymore, we have to gran
t our keywords new semantic values in order to meet the requirements of the AI So, giving an explanation or a definition of an original keyword, instead of just mentioning it, might add a great number of keywords.
# 4. Blockchain Technologies Will Meet SEO
Blockchain
Once upon a time the most innovative and simultaneously controversial explorations of human How?
Blockchain technology, if you are not familiar with it yet, appears to be one of the most sophisticated trends in digital marketing for people to follow. Basically, blockchain is an interconnected system of blocks where all of them are When the transaction occurs, every block should confirm it is valid to continue. That is why there is no chance to go through an invalid or fake payment
Complete trust is what is going to happen with the Internet No fear toward fraud ads, fake news, scammer websites, and other harmful elements which misguide millions of people every single day making blockchain # 1 upcoming paid search trend. Moreover, the search results will be more clear and credible to a user who will not be misclick and get their personal data stolen from their computers or bank accounts.
Plus, blockchain will eradicate click fraud making every click transparent to both website owner and advertiser since all the transactions are public information. Again, this is the quickest way to get paid search trends.
Experts believe that this integration could occur throughout the next 2-3 years and mastering the technology is now essential for SEO to not be an abruptly become an outsider.
# 5. VR and AR Will Create Their Own Niche in Search
VR and AR
I am pretty sure you have already heard about augmented and virtual reality in its place in the digital market. To be honest, these two people have a great addition to digital marketing so far. For example, now you can check out the look of the sofa or bed from e-commerce store without leaving your bedroom - all you have to do is just upload an application to your phone or tablet.
Of course, the way we will not be completely changed; However, AR and VR will be sufficiently change our common link building techniques, lead generating tactics and the recipe for engaging customers.
Virtual content too could be a show of infographics by being a more entertaining way of consuming visual information. Furthermore, the content of such a kind could even get its own searching section, just like Google did to videos and images.
# 6. Visual Search - To Be!
Visual Search
Similar to other SEO trends, the visual search will not replace completely the original methods of searching the information; It will only be a great and handy addition to it. Along with the development of search engine possibilities, now it is getting too easy to search for information.
Visual search looks perfect Imagine the situation: your best friend has just bought a new pair of snickers that you liked right away. You can take a picture of them and try to find them. You look the website's catalog and find another pair of nicely looking shoes that you like even more. Now you become a client, you have just got a fine pair of new snickers as well. Sure, a pair of snickers is only a little tiny drop in the huge ocean of marketing.
Moreover, since e-commerce has become extremely popular nowadays, it creates even more prospects to get benefits from visual ranking.
To match new algorithms
Include alt-text descriptions for images
Mention keywords in image titles.
Physically optimize images -
Check whether your image looks good both on a desktop and mobile devices
Make a use
Upload only clear, high-quality pictures of your products
# 7. Amazon Search Might Become a New Google
Amazon
Amazon is huge - it sells So, people are coming to search for products as they have come to Google. Furthermore, Amazon has all the fix-making factors right at the product page - customer's reviews, comparison tool, similar products suggestion or "also buy with" algorithms. No need to do multiple searches now
For those SEOs whose preferred platform is Amazon, keywords and item descriptions will be transformed into more engaging, quality and user-friendly content. Since Amazon has all the chances to become a new Google, you can get out of search results and hence depreive you of your revenue.
# 4. Blockchain Technologies Will Meet SEO
Blockchain
Once upon a time the most innovative and simultaneously controversial explorations of human How?
Blockchain technology, if you are not familiar with it yet, appears to be one of the most sophisticated trends in digital marketing for people to follow. Basically, blockchain is an interconnected system of blocks where all of them are When the transaction occurs, every block should confirm it is valid to continue. That is why there is no chance to go through an invalid or fake payment
Complete trust is what is going to happen with the Internet No fear toward fraud ads, fake news, scammer websites, and other harmful elements which misguide millions of people every single day making blockchain # 1 upcoming paid search trend. Moreover, the search results will be more clear and credible to a user who will not be misclick and get their personal data stolen from their computers or bank accounts.
Plus, blockchain will eradicate click fraud making every click transparent to both website owner and advertiser since all the transactions are public information. Again, this is the quickest way to get paid search trends.
Experts believe that this integration could occur throughout the next 2-3 years and mastering the technology is now essential for SEO to not be an abruptly become an outsider.
# 5. VR and AR Will Create Their Own Niche in Search
VR and AR
I am pretty sure you have already heard about augmented and virtual reality in its place in the digital market. To be honest, these two people have a great addition to digital marketing so far. For example, now you can check out the look of the sofa or bed from e-commerce store without leaving your bedroom - all you have to do is just upload an application to your phone or tablet.
Of course, the way we will not be completely changed; However, AR and VR will be sufficiently change our common link building techniques, lead generating tactics and the recipe for engaging customers.
Virtual content too could be a show of infographics by being a more entertaining way of consuming visual information. Furthermore, the content of such a kind could even get its own searching section, just like Google did to videos and images.
# 6. Visual Search - To Be!
Visual Search
Similar to other SEO trends, the visual search will not replace completely the original methods of searching the information; It will only be a great and handy addition to it. Along with the development of search engine possibilities, now it is getting too easy to search for information.
Visual search looks perfect Imagine the situation: your best friend has just bought a new pair of snickers that you liked right away. You can take a picture of them and try to find them. You look the website's catalog and find another pair of nicely looking shoes that you like even more. Now you become a client, you have just got a fine pair of new snickers as well. Sure, a pair of snickers is only a little tiny drop in the huge ocean of marketing.
Moreover, since e-commerce has become extremely popular nowadays, it creates even more prospects to get benefits from visual ranking.
To match new algorithms
Include alt-text descriptions for images
Mention keywords in image titles.
Physically optimize images -
Check whether your image looks good both on a desktop and mobile devices
Make a use
Upload only clear, high-quality pictures of your products
# 7. Amazon Search Might Become a New Google
Amazon
Amazon is huge - it sells So, people are coming to search for products as they have come to Google. Furthermore, Amazon has all the fix-making factors right at the product page - customer's reviews, comparison tool, similar products suggestion or "also buy with" algorithms. No need to do multiple searches now
For those SEOs whose preferred platform is Amazon, keywords and item descriptions will be transformed into more engaging, quality and user-friendly content. Since Amazon has all the chances to become a new Google, you can get out of search results and hence depreive you of your revenue.
Social Media Optimization
Social networks are places for millions of people Therefore, since Google sees the demand, it indexes and prioritizes social network pages and even ranks it some of the more specific web pages.
For example, Youtube. Did you know that Youtube has already become a second largest search engine? Yet, it is a social network, but it contains so much variety and useful content that has developed its own search engine "ecosystem".
If you're using Facebook, Twitter, or LinkedIn to support your SEO strategy, you have to understand that everything is written there should be noticeable, clear, engaging and should bring value.
! Reading you for for Hopefully, the information I gave about the most up-to-date SEO trends and techniques will help you improve your future.
You have never noticed that much of SEO challenges are waiting for us in 2019, it's simply because they are countless - everybody acknowledged new SEO trends and techniques but no one knows exactly what the expectations are and what challenges also nowhere along with new ranking algorithms and restrictions from search engines
As a conclusion, you have to bear in mind that everything that has been mentioned above: every algorithm, any of the numerous SEO techniques or ranking symbols of Google, or other search engine serves a single goal - force you to make your content Useful, relevant and accessible This is a simple and straightforward feature.
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